Gulab Tribe is a social start-up that works with Indian artisans and craftsmen to create and sell new-age child-safe eco-friendly toys (wooden/ Soft toys/ crochet), board games, kids' apparel, kids' accessories, and furniture. We aim to contribute to a circular economy by creating a new paradigm in the sustainable market. Toys Category: We promote home-grown handcrafted toys for young children. Each toy is unique because it is handmade by artisans in Etikoppaka, Andhra Pradesh. Gulab Tribe offers alternatives to mass-produced toys by contributing to and supporting the livelihoods of the artisan community.