Rustic Route is a journey to provide a dignified living to individuals from marginalised backgrounds by enabling them to be first generation artisans. We take pride in producing quality sustainable home decor products which support the artisans' livelihood. Our goal is to create a safe environment where the artisans can be groomed to learn new life skills such as block printing, hand embroidery, stitching, natural dyeing etc. We ensure that the proceeds from our sales directly benefit the families.